The Customer Relationship Management (CRM) decision is very similar to the EMR decision although no CRM programs are mandated or even incentivized by Medicare it is wise to consider the benefits of the system. CRM software is like a digital file cabinet, target account planner, territory planner all rolled into one program that is fully integrated. Once again there are many advantages to CRM usage but implementation can be costly and complex dissuading many agencies from getting started.
Some of the advantages of CRM are:
- Increased marketing productivity
- Eliminates loss of strategic information when marketing staff turns over
- Ease of targeting of referral sources when you can see how much they refer and to which competitors
- Ease of reporting including marketing personnel productivity, activity, expense tracking by rep and by referral source
- Lowered operating expense
- Ease of communication
Starting an CRM program is a very complex decision as there are many choices to be made and resources to be developed to successfully implement, train, support and manage the CRM program. Choices such as which software to purchase, host the data on existing servers or out sourcing, how to make sure your data is available and safe 100% of the time, laptops or tablets, purchase data or enter it as you go, purchase support or hire support, develop the compliance plan and the policy and procedures to document the CRM’s use or purchase them. It is easy to see why getting started is so difficult and then there is the cost which has a tendency to be much more than anticipated.
HospiceServe will provide an end-to-end solution that will provide the software, hardware, training, data hosting, compliance program and the support needed to implement your CRM program allowing you to concentrate on the care your agency provides its patients and their families. Our pricing is guaranteed and payment terms are flexible allowing you the easiest access to the many benefits of CRM with the lowest risk.
Please feel free to contact us at any time to discuss your needs.